Diddy not showing in FASHION WEEK??!

Diddy's New Pres

Sean John appoints Dawn Robertson; celebrates 10th anniversary

Monday, August 04, 2008

(NEW YORK) Sean "Diddy" Combs has become a champion for the electoral process with his Vote or Die campaign. But today his menswear brand announced the appointment of its own president-- Dawn Robertson--effective immediately. Robertson will work directly with Combs, founder and chief executive officer. She was most recently president of Old Navy. Previously, Robertson was managing director of Australian department store Myer; prior to that she was president and chief merchandising officer of Federated Direct, a division of Federated Department Stores. "We are very excited to have Dawn join the Sean John team on the eve of our 10 year anniversary," said Combs. "As the new president, she will help continue the dynamic growth and expansion of our brand."

Sean John will celebrate its diamond anniversary this month. In lieu of debuting the Spring/Summer 2009 collection at MAGIC in Las Vegas, Combs will be hosting an editor preview mid-August at his home base in the Sean John building at 1710 Broadway. And front rowers looking forward to a fashion week extravaganza won't get their fix this season--come September, there will be no Sean John runway show.

NOLA WEINSTEIN
from Fashionweekdaily.com

Nelly's New Underwear!

Sean John Underwear taps internationally renowned recording artist, Nelly, as their new spokesmodel. The first campaign features the rapper donning the Fall collection of underwear basics and loungewear.

The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.
Sean “Diddy” Combs on picking Nelly for the new campaign:

“I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”

Nelly on the campaign:

“I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”