Wednesday, May 19, 2010

Ne-Yo Unveils "BE A GENTLEMAN" Billboard in Las Vegas, Encouraging Youth to BE GREAT


Boys & Girls Club Alumnus Joins Superstar Lineup, Including Denzel Washington, Shaquille O'Neal, Jackie Joyner-Kersee, Martin Sheen, Usher, Ashanti, Gen. Wesley Clark and Mario Lopez in Boys & Girls Clubs of America's National Advocacy Campaign

When:
Billboard Unveiling, 11:00 a.m., Thursday, May 20, 2010

Where:
S. Las Vegas Blvd., between Russell and Sunset, at the "Welcome
to Las Vegas" sign
When:
Clubhouse Preview, 5:00 p.m., Thursday, May 20, 2010
3540 Cambridge Street (corner of Dumont and Cambridge, Las Vegas)

Where:
As part of Boys & Girls Clubs of America's (BGCA) BE GREAT youth
advocacy campaign, popular recording star, actor, and Boys &
Girls Club alum Ne-Yo will unveil a new billboard featuring
his childhood picture and the inspirational message - BE A
GENTLEMAN. Ne-Yo joins some 25 prominent alumni in BGCA's
campaign to increase public awareness about the serious issues
facing today's young people, and send a call-to-action,
urging every American to help young people BE GREAT.

What:
Ne-Yo's BE A GENTLEMAN ads mark the second wave of advertising
created for BGCA by pro bono agency McCann Erickson San
Francisco. The campaign's out-of-home component is made
possible by BGCA's partnership with the Outdoor Advertising
Association of America (OAAA). The billboard in Las Vegas was
made available courtesy of Clear Channel.

Boys & Girls Clubs of Las Vegas (BGCLV) will host a preview
celebration of the Ralph and Betty Engelstad Clubhouse from
5:00 - 7:00 p.m. The new 8,500-sq.-ft. facility replaces the
former Snyder Clubhouse, at the intersection of Dumont and
Cambridge Streets. It will officially open to children and
families on the first day of summer, Monday, June 7, 2010.

Why:
From academic failure and gang violence to poverty, drugs and
obesity, America's youth face a daunting array of problems -
with serious consequences and fewer safety nets at home and in
the community. According to a 2007 Harris survey, 57 percent
of Boys & Girls Club alumni reported, "The Club saved my life,"
while 28 percent credited the Club with keeping them in school.

Nicolas Cage And Friends To Heal The Bay At Charity Gala


Kicking off the celebration of its 25th anniversary, environmental group Heal the Bay has announced an eclectic group of green leaders to be honored at its Bring Back the Beach gala dinner on May 20.

Held on the sand at The Jonathan Beach Club, the gala is dubbed “An Evening Under The Stars.” Nearly 1,000 guests will join together to recognize the eco-accomplishments of Oscar-winning actor Nicolas Cage, The Walt Disney Company, environmental engineer and business leader Jack Baylis, and longtime Heal the Bay boardmember and fundraiser Luann Laval Williams.

Celebrities expected to attend include actresses Julia Louis-Dreyfus and Amy Smart, as well as TV personalities Chad Lowe, Donna Mills and Lindsay Wagner.

Cage, whose latest film Kick Ass is the No. 1 new release at the boxoffice, is a longtime major donor of Heal the Bay. In addition to his work to protect the health of our local oceans, he has been deeply involved in the re-building of New Orleans following Hurricane Katrina. Best known for his work in such films as Leaving Las Vegas, for which he won an Academy Award for Best Actor in 1995, Cage has also directed and produced films, including Shadow of the Vampire.

At the heart of The Walt Disney Company’s nearly two decades of support for Heal the Bay is its employee “VoluntEARS,” who have donated hundreds of hours in numerous local coastal cleanup efforts. Their dedication is a reflection of the company’s rich environmental legacy, which spans more than 60 years , beginning with Walt Disney, whose love of nature was incorporated in so many of Disney’s earliest classics. That commitment to environmental stewardship continues to grow through efforts to minimize the company’s operational impact, significant investments in environmental projects around the world and initiatives that inspire stewardship in others.

Disney’s Friends for Change: Project Green for everyday life and Disney’s Planet Challenge for the classroom are cornerstones of Disney’s focus to provide the youth of today with the knowledge and resources to positively impact the environment for future generations. Storytelling about the beauty and importance of nature continues to thrive through the Disneynature film studio, whose most recent documentary, OCEANS, chronicles the mysteries and amazing creatures of the sea.

“We are lucky to have had the support of so many dynamic and diverse individuals and organizations over the past 25 years,” said Mark Gold, president of Heal the Bay. “This year’s honorees represent the best of environmental stewardship and have worked diligently to safeguard our coastal resources.”

Subaru has generously donated a 2010 Outback PZEV sports-utility vehicle to be auctioned off during the gala. Additionally, $50 is being donated to Heal the Bay for all test drives through May 31 at all Southern California Subaru dealerships.