Diddy Teams Up with M&M's to Throw a Color Party in NYC

For the past month, Americans have been visiting www.MMS.com to vote for their favorite M&M'S® character – Red, Ms. Green, Yellow, Orange or Blue. Today, M&M'S® Brand announced a unique partnership with Diddy that gives consumers an entirely new reason to vote.

To celebrate the M&M'S® character voted America's favorite, internationally-renowned music superstar and business mogul, Sean "Diddy" Combs will produce a special M&M'S® Color Party in New York City. This will be the first time consumers will be able to choose the color of one of Diddy's legendary events. The guest list? One M&M'S®-loving American and 20 friends who can win by registering for the "Party Like Diddy Sweepstakes." Diddy will also meet the winner in advance to help plan his first-ever Red or Green or Yellow or Orange or Blue Party.

"This year, I'm touring North America and Europe to promote my new album, Last Train to Paris, so unfortunately I can't throw my annual White Party," said Sean "Diddy" Combs. "But I wanted to make sure there was at least one colorful affair on the calendar this summer, so I'll be producing the M&M'S® Color Party, in honor of America's favorite M&M'S® character. It's the first time people can pick the color of one of my parties."

Eligible U.S. residents can enter for their chance to win the M&M'S® Color Party produced by Diddy by registering for the "Party Like Diddy Sweepstakes" at www.MMS.com between noon on May 13 and noon on July 6, 2010. In addition to the once-in-a-lifetime party experience, the winner will receive travel and accommodations for them and a guest to meet Diddy to help plan the party, as well as travel and accommodations for 20 of their friends for the party.

Fans can also register to win other amazing prizes while casting their vote for their favorite M&M'S® character, including a$50,000 cash prize, a special M&M'S® branded guitar and a $25 M&M'S Discover® debit card – among other prizes. For more information about M&M'S® character vote, visit www.MMS.com or www.facebook.com/mms.

Lance Armstrong Has 48 Hours To Raise $75,000 For LiveStrong

Lance Armstrong has 48 Hours to raise $75,000 for the LiveStrong Foundation and he needs your help.

“This morning we launched I RIDE FOR LIVESTRONG, a dynamic, virtual version of the Tour of California, where I will be racing starting on Sunday,” said the super cyclist. "This online event allows you to create your own virtual bike, tell us who you ride for (a survivor or caregiver who has inspired you) and race through the California landscape using your story to invite more people to join us in the fight against cancer.

“When we talked to our partners at RadioShack about the campaign, they raised the stakes: If we can get 10,000 people to join the ride in the next 48 hours, RadioShack will donate $75,000 to LIVESTRONG. It’s an amazing opportunity and we are thankful for their support. But we can’t get there without your help.

“This year, cancer will become the #1 killer in the world. If we get 10,000 people to join the ride, the $75,000 gift will go a long way toward supporting survivors and pushing leaders around the world to dedicate more resources to the fight against cancer.

“The Tour of California, the largest cycling event in America, kicks off on Sunday, and each of us at Team RadioShack will bring a personal hero along for the ride. The I RIDE FOR stickers on our bikes will bear the names of survivors and caregivers who inspire us. At even the steepest climb in the race, they’ll remind us that, in the fight against cancer, unity is strength and no one should ride alone.

“But we’re just eight guys and there are millions of stories to tell. That’s why we launched I RIDE FOR LIVESTRONG, a virtual version of the Tour that allows you to create your own bike and tell your own story about who inspires you. Now, more than ever, we need to talk about the global cancer crisis—if something doesn’t change, one in two people will have to fight cancer by 2030. We have to fight back, we have to tell our stories and we have to push leaders around the world to dedicate the energy and resources necessary to see a world without cancer in our children’s lifetimes.

“I RIDE FOR LIVESTRONG is a great way to build our movement and today we have a huge opportunity to generate support for the cause by raising $75,000. We need your help. Will you join the ride?”

For more information, please log-on to www.livestrong.com