Diddy Teams Up with M&M's to Throw a Color Party in NYC

For the past month, Americans have been visiting www.MMS.com to vote for their favorite M&M'S® character – Red, Ms. Green, Yellow, Orange or Blue. Today, M&M'S® Brand announced a unique partnership with Diddy that gives consumers an entirely new reason to vote.

To celebrate the M&M'S® character voted America's favorite, internationally-renowned music superstar and business mogul, Sean "Diddy" Combs will produce a special M&M'S® Color Party in New York City. This will be the first time consumers will be able to choose the color of one of Diddy's legendary events. The guest list? One M&M'S®-loving American and 20 friends who can win by registering for the "Party Like Diddy Sweepstakes." Diddy will also meet the winner in advance to help plan his first-ever Red or Green or Yellow or Orange or Blue Party.

"This year, I'm touring North America and Europe to promote my new album, Last Train to Paris, so unfortunately I can't throw my annual White Party," said Sean "Diddy" Combs. "But I wanted to make sure there was at least one colorful affair on the calendar this summer, so I'll be producing the M&M'S® Color Party, in honor of America's favorite M&M'S® character. It's the first time people can pick the color of one of my parties."

Eligible U.S. residents can enter for their chance to win the M&M'S® Color Party produced by Diddy by registering for the "Party Like Diddy Sweepstakes" at www.MMS.com between noon on May 13 and noon on July 6, 2010. In addition to the once-in-a-lifetime party experience, the winner will receive travel and accommodations for them and a guest to meet Diddy to help plan the party, as well as travel and accommodations for 20 of their friends for the party.

Fans can also register to win other amazing prizes while casting their vote for their favorite M&M'S® character, including a$50,000 cash prize, a special M&M'S® branded guitar and a $25 M&M'S Discover® debit card – among other prizes. For more information about M&M'S® character vote, visit www.MMS.com or www.facebook.com/mms.