Fabulosity Designed by Kimora Lee Simmons Launches Exclusively At JCPenney
Designer Kimora Lee Simmons Offers New Juniors Brand at No. 1 Department Store for Teens
PLANO, Texas--(BUSINESS WIRE)--J. C. Penney Company, Inc. (NYSE: JCP) and Kellwood Company today announced the launch of Fabulosity, a complete fashion sportswear line designed by Kimora Lee Simmons to be sold exclusively at JCPenney. The new collection, created for JCPenney’s Juniors customer, will debut in JCPenney stores and online at jcp.com in July, just in time for the Back-to-School season.
Inspired by the glamorous lifestyle of former runway model Kimora Lee Simmons, Fabulosity embodies a lifestyle of confidence, beauty and fashion sense, all at a smart price. Renowned for pioneering the introduction of glamour and feminine appeal to the urban brand category, Simmons has created a new line for JCPenney, which combines the two worlds she knows best -- high fashion and hip hop. Fabulosity will be merchandised at JCPenney as an urban lifestyle offering in Juniors with a complete sportswear line featuring tees, knit tops and sweaters, jeans, skirts and dresses, as well as hoodies, jackets and outerwear. The collection will be offered at JCPenney’s best pricing tier and will range from $29 to $108.
“As the No. 1 department store for teens, JCPenney has a proven track record of delivering a wide array of must-have styles and brands to some of our most discriminating customers: teen girls,” said Ken Hicks, president and chief merchandising officer for JCPenney. “We continue to build on this leadership with the launch of Fabulosity, which brings Kimora's popular charismatic personality and flair for fashion to our Juniors department, expanding our offering and deepening our emotional connection with our younger customers through a truly authentic brand."
“I can’t wait to bring Fabulosity to the JCPenney Juniors customer! Young teen girls are fabulous and my new collection will further build their confidence as they head back-to-school. Fabulosity is all about celebrating who you are and your individual greatness - living your dream and being whatever you want to be. This is a great message for young teens -- and I am so proud to partner with JCPenney on this collection,” commented Simmons.
Bob Skinner, Kellwood chairman, president and chief executive officer added, “Kimora touches the heart and soul of teens and young women around the world. Her positive influence and confident fashion bravado sends a message of self-reliance and fearlessness to teens. Kimora’s new Fabulosity collection is certain to engage the JCPenney Juniors customer, and we look forward to expanding our partnership with JCPenney on this new initiative.”
The Fabulosity sportswear collection is produced under a licensing agreement by BP Clothing, LLC.
About JCPenney
JCPenney is one of America's leading retailers, operating 1,074 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of approximately $19.9 billion in 2007 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's 155,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.
About Kimora Lee Simmons
Kimora Lee Simmons is president of Baby Phat and creative director of Phat Fashions’ Baby Phat, Phat Farm, and KLS Collection brands. Phat Fashions is a division of Kellwood Company. Over the years, Kimora has inspired a new generation of consumers with her glamorous, sexy, over-the-top style. Her influence in the world of fashion is undeniable while her savvy as a businesswoman has made this former runway model a worldwide brand phenomenon. Kimora is the only multiethnic woman to have a successful fashion and media branded empire. Quintessentially, she is the new establishment. As the instrumental force behind the brands’ creative designs, ad campaign strategies and marketing concepts, Kimora has taken her astute business acumen and passion for her work to spearhead numerous brand extension ventures with companies including Mattel, Motorola, Lancaster and Dan River which include dolls, bedding, home products, candles, fragrance and cosmetics.
About Kellwood Company
Kellwood is a $1.6 billion leading marketer of apparel and consumer soft goods. Specializing in branded products, the Company markets to all channels of distribution with products and brands tailored to each specific channel. Kellwood is an affiliated portfolio company of Sun Capital Partners, Inc. (“Sun Capital”), a leading private investment firm specializing in leveraged buyouts and investments in market-leading companies. For more information, visit www.kellwood.com.
Wednesday, August 20, 2008
Pleasure Principle Launches in Early 2009!
Janet’s latest lingerie line will be called Pleasure Principle and released in stores by the end of the year or early 2009. Co-designed with Australian lingerie designer Bruno Schiavi, they will come in a range of sizes: 32A to 44G.
The stores that will carry the line in the U.S. are yet to be revealed with plans for it to follow into European, Australian and Asian stores in the future.
There are also plans for Janet to expand into other clothing lines in the future.
Story pulled from The Cut
LL Cool J and Sears- Official Press Release
Statement From Irv Neger, Senior Vice President, Apparel, Sears
SEARS TO LAUNCH EXCLUSIVE APPAREL LINE BY LL COOL J
HOFFMAN ESTATES, Ill., May 27 /PRNewswire-FirstCall/ --
Irv Neger, Senior Vice President, Sears Apparel, issued the following
statement:
As part of an ongoing commitment to increase our relevance in the
apparel industry, and bring fashions to our customers that are both
on-trend and affordable, Sears will be rolling out an exclusive LL Cool J
clothing collection in its fall assortment. The collaboration between LL
Cool J and Sears is the result of significant research on our part to
choose an aspirational label that can be accessible to all. Key
considerations in this selection included choosing a persona that had broad
demographic appeal, representing the true cross-section of the American
public that Sears embodies, and working with someone who would be committed
to making the good life attainable to our customers.
Not only is LL Cool J a pop culture phenomenon, his legitimacy and his
talent have stood the test of time. His career has spanned more than two
decades, culminating in 10 platinum albums, two Grammy awards and an NAACP
Image Award in recognition of his contributions. His staying power and his
wide appeal are evidenced in many upcoming endeavors that will include the
debut of his 13th album, a new television series, and film opportunities.
In essence, we wanted a brand that would resonate with an existing
customer who desired authentic streetwear, and LL Cool J wanted an American
icon retailer to which he could entrust his name and his vision.
Both LL Cool J and Sears have a history of being originators. As such,
LL Cool J's line will speak to that shared story as well as reflect his
artistry, his invention of an industry in addition to his longevity in
multimedia, and his commitment to his family. This synergy will bring
meaning to many facets of our marketing campaigns going forward as LL Cool
J becomes the face of a new, strengthened product portfolio at Sears. The
line will initially be carried in 450 stores with plans for increased
distribution by holiday. Clothing will first be offered in juniors', kids',
and young men's, with future plans for expansion to include accessories.
This rollout signals our belief in the offering as well as our recognition
of a need customers have to create an entire, authentic look. Apparel will
hit stores across the country during the second week of September.
LL Cool J issued the following comment:
"I see the LL Cool J brand bringing families closer together. It was a
priority for me to launch with a partner who connects with all of America
and Sears does it best. One of the happiest times I can remember was my
grandfather taking me to Sears every weekend when I was a child. I am
pleased to bring an authentic brand to Sears customers across the county
who represent those people and family members who influenced the person I
am today."
ABOUT SEARS, ROEBUCK AND CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,400 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 926 full-line and 1,100 specialty
stores in the U.S. Sears, Roebuck also offers a variety of merchandise and
services through sears.com, landsend.com, and specialty catalogs. Sears,
Roebuck offers consumers leading proprietary brands including Kenmore,
Craftsman, DieHard and Lands' End -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest provider of home
services, with more than 13 million service calls made annually. For more
information, visit the Sears, Roebuck website at http://www.sears.com or
the Sears Holdings Corporation website at http://www.searsholdings.com.
SOURCE Sears, Roebuck and Co.
Web site: http://www.sears.com
SEARS TO LAUNCH EXCLUSIVE APPAREL LINE BY LL COOL J
HOFFMAN ESTATES, Ill., May 27 /PRNewswire-FirstCall/ --
Irv Neger, Senior Vice President, Sears Apparel, issued the following
statement:
As part of an ongoing commitment to increase our relevance in the
apparel industry, and bring fashions to our customers that are both
on-trend and affordable, Sears will be rolling out an exclusive LL Cool J
clothing collection in its fall assortment. The collaboration between LL
Cool J and Sears is the result of significant research on our part to
choose an aspirational label that can be accessible to all. Key
considerations in this selection included choosing a persona that had broad
demographic appeal, representing the true cross-section of the American
public that Sears embodies, and working with someone who would be committed
to making the good life attainable to our customers.
Not only is LL Cool J a pop culture phenomenon, his legitimacy and his
talent have stood the test of time. His career has spanned more than two
decades, culminating in 10 platinum albums, two Grammy awards and an NAACP
Image Award in recognition of his contributions. His staying power and his
wide appeal are evidenced in many upcoming endeavors that will include the
debut of his 13th album, a new television series, and film opportunities.
In essence, we wanted a brand that would resonate with an existing
customer who desired authentic streetwear, and LL Cool J wanted an American
icon retailer to which he could entrust his name and his vision.
Both LL Cool J and Sears have a history of being originators. As such,
LL Cool J's line will speak to that shared story as well as reflect his
artistry, his invention of an industry in addition to his longevity in
multimedia, and his commitment to his family. This synergy will bring
meaning to many facets of our marketing campaigns going forward as LL Cool
J becomes the face of a new, strengthened product portfolio at Sears. The
line will initially be carried in 450 stores with plans for increased
distribution by holiday. Clothing will first be offered in juniors', kids',
and young men's, with future plans for expansion to include accessories.
This rollout signals our belief in the offering as well as our recognition
of a need customers have to create an entire, authentic look. Apparel will
hit stores across the country during the second week of September.
LL Cool J issued the following comment:
"I see the LL Cool J brand bringing families closer together. It was a
priority for me to launch with a partner who connects with all of America
and Sears does it best. One of the happiest times I can remember was my
grandfather taking me to Sears every weekend when I was a child. I am
pleased to bring an authentic brand to Sears customers across the county
who represent those people and family members who influenced the person I
am today."
ABOUT SEARS, ROEBUCK AND CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,400 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 926 full-line and 1,100 specialty
stores in the U.S. Sears, Roebuck also offers a variety of merchandise and
services through sears.com, landsend.com, and specialty catalogs. Sears,
Roebuck offers consumers leading proprietary brands including Kenmore,
Craftsman, DieHard and Lands' End -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest provider of home
services, with more than 13 million service calls made annually. For more
information, visit the Sears, Roebuck website at http://www.sears.com or
the Sears Holdings Corporation website at http://www.searsholdings.com.
SOURCE Sears, Roebuck and Co.
Web site: http://www.sears.com
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