LL Cool J and Sears- Official Press Release

Statement From Irv Neger, Senior Vice President, Apparel, Sears

SEARS TO LAUNCH EXCLUSIVE APPAREL LINE BY LL COOL J

HOFFMAN ESTATES, Ill., May 27 /PRNewswire-FirstCall/ --

Irv Neger, Senior Vice President, Sears Apparel, issued the following
statement:

As part of an ongoing commitment to increase our relevance in the
apparel industry, and bring fashions to our customers that are both
on-trend and affordable, Sears will be rolling out an exclusive LL Cool J
clothing collection in its fall assortment. The collaboration between LL
Cool J and Sears is the result of significant research on our part to
choose an aspirational label that can be accessible to all. Key
considerations in this selection included choosing a persona that had broad
demographic appeal, representing the true cross-section of the American
public that Sears embodies, and working with someone who would be committed
to making the good life attainable to our customers.

Not only is LL Cool J a pop culture phenomenon, his legitimacy and his
talent have stood the test of time. His career has spanned more than two
decades, culminating in 10 platinum albums, two Grammy awards and an NAACP
Image Award in recognition of his contributions. His staying power and his
wide appeal are evidenced in many upcoming endeavors that will include the
debut of his 13th album, a new television series, and film opportunities.

In essence, we wanted a brand that would resonate with an existing
customer who desired authentic streetwear, and LL Cool J wanted an American
icon retailer to which he could entrust his name and his vision.

Both LL Cool J and Sears have a history of being originators. As such,
LL Cool J's line will speak to that shared story as well as reflect his
artistry, his invention of an industry in addition to his longevity in
multimedia, and his commitment to his family. This synergy will bring
meaning to many facets of our marketing campaigns going forward as LL Cool
J becomes the face of a new, strengthened product portfolio at Sears. The
line will initially be carried in 450 stores with plans for increased
distribution by holiday. Clothing will first be offered in juniors', kids',
and young men's, with future plans for expansion to include accessories.
This rollout signals our belief in the offering as well as our recognition
of a need customers have to create an entire, authentic look. Apparel will
hit stores across the country during the second week of September.

LL Cool J issued the following comment:

"I see the LL Cool J brand bringing families closer together. It was a
priority for me to launch with a partner who connects with all of America
and Sears does it best. One of the happiest times I can remember was my
grandfather taking me to Sears every weekend when I was a child. I am
pleased to bring an authentic brand to Sears customers across the county
who represent those people and family members who influenced the person I
am today."

ABOUT SEARS, ROEBUCK AND CO.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,400 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 926 full-line and 1,100 specialty
stores in the U.S. Sears, Roebuck also offers a variety of merchandise and
services through sears.com, landsend.com, and specialty catalogs. Sears,
Roebuck offers consumers leading proprietary brands including Kenmore,
Craftsman, DieHard and Lands' End -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest provider of home
services, with more than 13 million service calls made annually. For more
information, visit the Sears, Roebuck website at http://www.sears.com or
the Sears Holdings Corporation website at http://www.searsholdings.com.


SOURCE Sears, Roebuck and Co.


Web site: http://www.sears.com

15TH ANNUAL LITTLE MISS AFRICAN AMERICAN PAGEANT!!! An the winner is...

WINNER CROWNED AT 15TH ANNUAL LITTLE MISS AFRICAN AMERICAN PAGEANT
RAP ICON LL COOL J SURPRISES LITTLE MISSES WITH APPEARANCE

Los Angeles, CA - The 15th Annual Little Miss African American Pageant, held Sunday, August 10 at the Universal Sheraton Hotel in Los Angeles, was quite a star studded affair. A host of celebrities turned out to support contestants aged 6 to 12 as they demonstrated wonderful feats of accomplishment, emphasizing brains over beauty. "Grey's Anatomy's" Chandra Wilson and James Pickens, Jr., Dawnn Lewis, Lisa Raye Misick, Howard Hewett, Roz Ryan, Claudia Jordan, Chris Spencer and Antwone Fisher were just a few of celebrities on hand to participate in the festivities.

The surprise appearance of rap legend, LL Cool J was a treat, however, that the young ladies and stunned audience will remember for a long time! LL Cool J took the stage to speak to the young ladies personally, acknowledging their talent and motivating them to be the best they could be in their future endeavors.

Nine year old, Little Miss Mishal Thrower from Sacramento, CA was crowned the winner of the 15th Annual Little Miss African American Scholarship pageant event winning a trip to Disneyland in Florida with her family!

BET'S "106 & PARK" CELEBRATES 2000TH EPISODE AND LAUNCHES NEW SOCIAL COMMUNITY, 106 & PARK CONNECT ON WEDNESDAY, AUGUST 20 AT 6:00 P.M.*

Milestone Episode to Feature Appearances by Jennifer Hudson, T.I., LL Cool J and Keyshia Cole

NEW YORK – August 12, 2008 –106 & PARK, BET's flagship music series and a leading source of entertainment, hip hop and R&B music, will commemorate its 2000th episode on Wednesday, August 20 at 6:00 P.M.* Special guests on hand to help BET celebrate 106 & PARK's phenomenal milestone include Jennifer Hudson, T.I., LL Cool J, and Keyshia Cole, along with a few other surprises. The 2000th episode will also serve as the launch of 106 & PARK CONNECT (www.bet.com/106andpark), a new social community for everyone who loves the 106 & PARK culture.

To kick off the 2000th episode festivities, hosts Terrence and Rocsi will introduce 106 & PARK CONNECT. This new online destination is all about connections as it allows viewers to connect online with: (1) Terrence and Rocsi; (2) contests and competitions related to 106 & PARK; and (3) other fans who share similar interests. In addition, this site will be more deeply integrated into the show and allow Connect Members to interact with and participate in the show more than ever before. For example, members of 106 & PARK CONNECT can upload videos and responses to different elements of the show, or have their profiles highlighted during an episode. In addition, 106 & PARK CONNECT members will be able to upload video answers to political questions as an effort to educate and encourage participation in the 2008 presidential election.

"A gigantic thank you goes out to 106 & PARK viewers and fans for carrying this awesome experience, a show that debuted in the year 2000, all the way to 2,000 episodes," said Stephen G. Hill, Executive Vice President of Music, Programming and Talent for BET. "106 & PARK was designed to reflect our audience's taste in music, style, swagger and attitude. Viewers have rewarded us by keeping us the most popular daily video show in cable television for a number of years. There are too many wonderful touchtones in 2000 tune-ins to mention, but there's always space to show much appreciation to AJ, Free, Julissa, Big Tigger, Terrence and Rocsi for keeping the show fresh and intriguing."

"We're thrilled to launch 106 & PARK CONNECT in conjunction with the show's 2000th episode," said Denmark West, President of Digital Media, BET Networks. "Through this new community and in partnership with Stephen Hill and the show producers, we're providing our audience with an even deeper connection with 106 & PARK by providing them with new opportunities to be a part of the show, connect to the brand and share the lifestyle."

In addition to hosting the hottest stars on television, 106 & PARK has become home to some of the biggest moments in television history, ranging from the infamous "Clash of the Titans" between contenders 50 Cent and Kanye West, to 106 & PARK's visit to New Orleans after Hurricane Katrina, to Jay-Z's free mini-concert in Brooklyn, and most recently, Madonna's highly anticipated visit to the 106 & PARK studios. Even though the studio sets and co-hosts have changed over the years, 106 & PARK has maintained its position in the lives of urban music fans around the world.

Under the BET Digital Media Group, 106 & PARK made history by launching the first mobile fan club of its kind available through all domestic carriers, the 106 & Park Mobile Fan Club. In the fall of 2007, 106 & PARK went global with a one-hour branded block on MTV Japan airing a weekly "best of" 106 & PARK show in Japan.

*All times ET/PT

ABOUT 106 & PARK
Making its network premiere on September 11, 2000, the 106 & PARK urban music phenomenon launched on BET and forever changed the perspective of hip hop/R&B fans around the world. Live from New York City, the most energetic show on the planet welcomes a live studio audience, exciting show elements and superstar guests five days a week. The biggest names in the music and entertainment industry such as Jamie Foxx, Halle Berry, Jay-Z, Janet Jackson, 50 Cent, Snoop Dogg, Beyoncé, Mariah Carey, Tom Cruise, Queen Latifah, Bruce Willis and Diddy have all stopped by THE PARK.

ABOUT BET NETWORKS
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.