Tuesday, June 8, 2010
Shakira Launches Charity T-Shirt Collection
Spain’s second largest exporter of fashion, MANGO, is launching a small collection of solidarity t-shirts with Shakira, inspired by the official FIFA World Cup anthem “Waka Waka”.
The design of the t-shirts represents the spirit, vitality and energy of the host continent of the FIFA World Cup and profits from the sales of the “Waka Waka” t-shirt will be donated to initiatives for elementary education in South Africa.
One of the principal schools to receive the profits, which has the support of UNICEF, is the South Africa East Observatory School, which cares for children who have been orphaned or displaced by war. The school has around 560 children, 60% of whom are orphans due to civil war, while 20% have lost one of their parents as a result of the AIDS virus. This school offers a combination of a quality education with social support and a daily school nutrition program, reflecting the commitment of UNICEF and the Barefoot Foundation towards child nutrition and general education program. Once this project has been completed, any additional funds from this campaign will be donated to other school projects in South Africa.
“The true spirit of this World Cup involves making a lasting contribution”, Shakira says. “We can add to the legacy of this historic moment a platform committed to providing quality education for the children of South Africa and to ending poverty and inequality wherever they exist”.
A total of four t-shirts, two models for women and two models for men, bearing the printed slogans “Waka Waka” and “This Time for Africa”, have been exclusively designed for the occasion. The models will go on sale at all MANGO stores, and via its webpage, from 10 June.
Profits from the sales of the shirts will be used to extend child education initiatives in Africa, where 1 out of every 10 children suffer from severe malnutrition and 35% of all deaths from AIDS correspond to children under the age of five. All proceeds will be donated directly to the Barefoot Foundation, which will allocate the funds to selected schools in South Africa.
No Doubt Clears Out The Vaults For Charity Auction
Now that No Doubt is busy recording their new album, the band has decided to put some costumes and vintage memorabilia to good use by auctioning the items for charity.
The auction will include costumes from No Doubt’s 2009 U.S. tour, instruments they have played on stage and in videos, out of print vinyl, drummer Adrian Young’s old “tuxedo” and other one-of-a-kind items from the No Doubt archives.
Says No Doubt front-woman, Gwen Stefani, “The tour last summer was so amazing, it was exactly what we needed to inspire the new record. Now that we’re in the studio we wanted do something special for the fans who did so much for us. It’ll be really fun to share the costumes – they’re wicked. A lot of the stuff was really hard to part with, but the money we’ll be able to raise, together with the fans, will be worth it. These charities need us, badly. It means a lot to us as a band to be able to support all the hard work they do.”
Adds guitar maestro Tom Dumont, “This auction is a really big deal to me personally, because I’m letting go of two really prized, iconic guitars in the hopes of raising as much money as possible for charity. In my history with No Doubt, the guitars I played in our music videos are the rarest and most valuable things I own. Please contact your richest friend’s Dad and tell him please go BIG on these auction items!”
To access the auction and take a look at the items up for bid, check out ebay.com/nodoubt.
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