Ne-Yo Unveils "BE A GENTLEMAN" Billboard in Las Vegas, Encouraging Youth to BE GREAT

Boys & Girls Club Alumnus Joins Superstar Lineup, Including Denzel Washington, Shaquille O'Neal, Jackie Joyner-Kersee, Martin Sheen, Usher, Ashanti, Gen. Wesley Clark and Mario Lopez in Boys & Girls Clubs of America's National Advocacy Campaign

When:
Billboard Unveiling, 11:00 a.m., Thursday, May 20, 2010

Where:
S. Las Vegas Blvd., between Russell and Sunset, at the "Welcome
to Las Vegas" sign
When:
Clubhouse Preview, 5:00 p.m., Thursday, May 20, 2010
3540 Cambridge Street (corner of Dumont and Cambridge, Las Vegas)

Where:
As part of Boys & Girls Clubs of America's (BGCA) BE GREAT youth
advocacy campaign, popular recording star, actor, and Boys &
Girls Club alum Ne-Yo will unveil a new billboard featuring
his childhood picture and the inspirational message - BE A
GENTLEMAN. Ne-Yo joins some 25 prominent alumni in BGCA's
campaign to increase public awareness about the serious issues
facing today's young people, and send a call-to-action,
urging every American to help young people BE GREAT.

What:
Ne-Yo's BE A GENTLEMAN ads mark the second wave of advertising
created for BGCA by pro bono agency McCann Erickson San
Francisco. The campaign's out-of-home component is made
possible by BGCA's partnership with the Outdoor Advertising
Association of America (OAAA). The billboard in Las Vegas was
made available courtesy of Clear Channel.

Boys & Girls Clubs of Las Vegas (BGCLV) will host a preview
celebration of the Ralph and Betty Engelstad Clubhouse from
5:00 - 7:00 p.m. The new 8,500-sq.-ft. facility replaces the
former Snyder Clubhouse, at the intersection of Dumont and
Cambridge Streets. It will officially open to children and
families on the first day of summer, Monday, June 7, 2010.

Why:
From academic failure and gang violence to poverty, drugs and
obesity, America's youth face a daunting array of problems -
with serious consequences and fewer safety nets at home and in
the community. According to a 2007 Harris survey, 57 percent
of Boys & Girls Club alumni reported, "The Club saved my life,"
while 28 percent credited the Club with keeping them in school.