Showing posts with label Madden. Show all posts
Showing posts with label Madden. Show all posts
Thursday, August 21, 2008
Sunday, August 17, 2008
‘Maddenpalooza’ Rocks Rose Bowl
For thousands of gaming enthusiasts, the big day had finally arrived. On Monday, avid players of the hit video game Madden NFL 09 swarmed into the historic Rose Bowl in Pasadena, Calif. to celebrate the 20th anniversary of the most popular video gaming franchise in sports history.
But hard-core fans weren’t the only ones there.
“I used to be good at Madden back when you only needed three buttons to play,” retired NFL star Warren Sapp said.
While Sapp’s best Madden playing days may be behind him, the future is bright for EA Sports and its signature game. The launch of Madden, themed “Maddenpalooza,” gave fans the opportunity of a lifetime at this gaming and music-based festival/event—a first look at the highly anticipated Madden NFL 09.
The strong relationship between Electronic Arts and NFL PLAYERS, the marketing and licensing subsidiary of the NFLPA, was on display Monday as “Maddenpalooza” featured more than a dozen former NFL superstars including Marshall Faulk, Eric Dickerson, Warren Moon and Eddie George, the first Madden cover athlete. This unique interaction allowed fans to experience the launch of the franchise’s 20th iteration in grand style.
Peter Moore, President of EA Sports, said, “The launch of Madden NFL 09 is of a magnitude that only the Rose Bowl can accommodate.”
The fan-fest atmosphere offered a player autograph stage, more than 300 gaming kiosks, football long-toss competitions and free beverage tents. Kicking off the day, fans were treated to musical performances by Rev Theory and Airborne, two bands whose music has been featured on the game’s soundtracks.
“To have an event at an historical place like the Rose Bowl and to go outside and see the huge tarp of artwork draping the whole stadium is incredible. Madden has become synonymous with the NFL,” said ex-Chicago Bears wide receiver Willie Gault.
Fans flocked to the Rose Bowl, grabbing their place in long lines as early as 3 a.m. on Aug. 11, in order to guarantee themselves a chance to play and buy the first available copies of the game. One of those loyal fans, Pasadena resident Jonathan Martinez, could hardly contain his excitement.
“I came out today just to get Madden NFL 09,” he said. “I’ve been playing since 1989 and I’m really hoping to play against some former NFL players. I couldn’t miss this.”
Faulk, the cover athlete for the 2003 version of Madden, put into perspective the impact of the game on its fans. “They love this game, they want this game, they do everything for this game. If you drop this game on the field, and just gave one out to everyone, it would cause a riot,” Faulk said.
The pre-launch buildup ended with a bang as Good Charlotte and Busta Rhymes amped up the crowd just hours before the sale of the first game. In an adjacent Wal-Mart store made specifically for the event, the first fans to purchase a copy—Jessica Didway and Fernando Aragno from Hacienda Heights, Calif.—were showered in confetti and presented the first sale by former San Francisco 49ers great Roger Craig.
With millions of pre-ordered copies for this year’s game, the first 20 years of the Madden franchise has been a rousing success. And if the popularity of “Maddenpalooza” is an indication of things to come, it will only continue to get bigger.
History of Madden
Dating back to 1989, when it debuted on the Apple II, the Madden franchise has grown tremendously over its 20 years of existence. Despite the original game’s unchartered success, the sentiment from retailers and EA alike was to not move forward with a sequel. Undeterred, and with a change of heart, the game continued to evolve. EA made its biggest splash with its 1995 edition, the first game which featured an NFL PLAYERS (then PLAYERS INC) license, which granted the rights of all active NFL players for use in the game.
NFL PLAYERS COO Andy Feffer reinforced the enthusiasm of partnering with EA Sports over the past 14 years. “We are thrilled to be partners with the leaders in the video game industry,” Feffer said.
A Player’s Game, Too
As fans gave their feedback on the game, the group of former NFL players in attendance discussed a wide range of topics about Madden and showed that when it comes to video games, the real players are big fans, too.
Longtime Buffalo Bills great Andre Reed, who had his 12-year-old son with him, noticed that “kids are going crazy” over the game. Dickerson, he of the 2,000-rushing yard season, said, “I love to play. It’s just like playing real football.”
Meanwhile, Moon, also a fan of the game, offered one critique: “They need a bigger controller. These people don’t realize how many broken and jammed fingers I had in my career,” Moon said. And perhaps George summed it up best when he explained, “When you walk into a room, I’m not sure if it is a real NFL game on the television screen or Madden.”
But hard-core fans weren’t the only ones there.
“I used to be good at Madden back when you only needed three buttons to play,” retired NFL star Warren Sapp said.
While Sapp’s best Madden playing days may be behind him, the future is bright for EA Sports and its signature game. The launch of Madden, themed “Maddenpalooza,” gave fans the opportunity of a lifetime at this gaming and music-based festival/event—a first look at the highly anticipated Madden NFL 09.
The strong relationship between Electronic Arts and NFL PLAYERS, the marketing and licensing subsidiary of the NFLPA, was on display Monday as “Maddenpalooza” featured more than a dozen former NFL superstars including Marshall Faulk, Eric Dickerson, Warren Moon and Eddie George, the first Madden cover athlete. This unique interaction allowed fans to experience the launch of the franchise’s 20th iteration in grand style.
Peter Moore, President of EA Sports, said, “The launch of Madden NFL 09 is of a magnitude that only the Rose Bowl can accommodate.”
The fan-fest atmosphere offered a player autograph stage, more than 300 gaming kiosks, football long-toss competitions and free beverage tents. Kicking off the day, fans were treated to musical performances by Rev Theory and Airborne, two bands whose music has been featured on the game’s soundtracks.
“To have an event at an historical place like the Rose Bowl and to go outside and see the huge tarp of artwork draping the whole stadium is incredible. Madden has become synonymous with the NFL,” said ex-Chicago Bears wide receiver Willie Gault.
Fans flocked to the Rose Bowl, grabbing their place in long lines as early as 3 a.m. on Aug. 11, in order to guarantee themselves a chance to play and buy the first available copies of the game. One of those loyal fans, Pasadena resident Jonathan Martinez, could hardly contain his excitement.
“I came out today just to get Madden NFL 09,” he said. “I’ve been playing since 1989 and I’m really hoping to play against some former NFL players. I couldn’t miss this.”
Faulk, the cover athlete for the 2003 version of Madden, put into perspective the impact of the game on its fans. “They love this game, they want this game, they do everything for this game. If you drop this game on the field, and just gave one out to everyone, it would cause a riot,” Faulk said.
The pre-launch buildup ended with a bang as Good Charlotte and Busta Rhymes amped up the crowd just hours before the sale of the first game. In an adjacent Wal-Mart store made specifically for the event, the first fans to purchase a copy—Jessica Didway and Fernando Aragno from Hacienda Heights, Calif.—were showered in confetti and presented the first sale by former San Francisco 49ers great Roger Craig.
With millions of pre-ordered copies for this year’s game, the first 20 years of the Madden franchise has been a rousing success. And if the popularity of “Maddenpalooza” is an indication of things to come, it will only continue to get bigger.
History of Madden
Dating back to 1989, when it debuted on the Apple II, the Madden franchise has grown tremendously over its 20 years of existence. Despite the original game’s unchartered success, the sentiment from retailers and EA alike was to not move forward with a sequel. Undeterred, and with a change of heart, the game continued to evolve. EA made its biggest splash with its 1995 edition, the first game which featured an NFL PLAYERS (then PLAYERS INC) license, which granted the rights of all active NFL players for use in the game.
NFL PLAYERS COO Andy Feffer reinforced the enthusiasm of partnering with EA Sports over the past 14 years. “We are thrilled to be partners with the leaders in the video game industry,” Feffer said.
A Player’s Game, Too
As fans gave their feedback on the game, the group of former NFL players in attendance discussed a wide range of topics about Madden and showed that when it comes to video games, the real players are big fans, too.
Longtime Buffalo Bills great Andre Reed, who had his 12-year-old son with him, noticed that “kids are going crazy” over the game. Dickerson, he of the 2,000-rushing yard season, said, “I love to play. It’s just like playing real football.”
Meanwhile, Moon, also a fan of the game, offered one critique: “They need a bigger controller. These people don’t realize how many broken and jammed fingers I had in my career,” Moon said. And perhaps George summed it up best when he explained, “When you walk into a room, I’m not sure if it is a real NFL game on the television screen or Madden.”
Wednesday, August 13, 2008
‘Maddenpalooza’ Headlines 20th Anniversary
As the start of the 2008 NFL season approaches in earnest, one much-awaited event remains. At 12 a.m. EST on Aug. 12, sports fans won’t have to wait any longer as they will finally have the chance to get their hands on the popular video game franchise Madden NFL 09.
Making this year’s game even more special, Electronic Arts will commemorate the 20th anniversary of Madden by celebrating its release with the biggest product launch event in its history.
“‘Maddenpalooza’ will be the single largest launch event in video game history,” said EA Sports president Peter Moore. “As we continue to extend the EA Sports brand, Madden acts as a leading vehicle to connect with our fans.”
With more than 70 million copies sold, the franchise is gearing up to put the finishing touches on its 20th anniversary release party. The launch event, “Maddenpalooza,” will celebrate its top-selling game with a fan festival featuring music, sports and gaming at the Rose Bowl in Pasadena, Calif. Launch festivities will take place on the afternoon of Aug. 11 leading up to the midnight release.
Anthony Stevenson, Senior Product Manager for Madden, explained, “We plan to pay homage to Madden’s history in a big way throughout the entire night at ‘Maddenpalooza.’ We’ll have former cover guys there to sign autographs, tons of imagery from all the old games and live musical performances from bands who have contributed to the Madden soundtrack over the years.” Headliners for the live musical performances will include Good Charlotte and Busta Rhymes.
“This event is a way to celebrate the history and future of Madden,” said Chris Erb, Director of Marketing for Electronic Arts. NFL PLAYERS Chief Operating Officer Andy Feffer agreed, adding, “The magnitude of ‘Maddenpalooza’ and the 20th anniversary of the Madden game are impressive. The fact that the Madden phenomena has grown to these proportions demonstrates the great innovation of EA Sports as an organization. We are thrilled to be partners with the leaders in the video game industry.”
The history of the Madden launch event dates back to 2006, when EA personnel began to realize that gamers were actually taking the day off from work and school in anticipation of purchasing a copy of the game.
Erb said, “With the growth of the EA Sports brand, we felt the launch of the game deserved an impact similar to that of a theatrical release.” So, in August 2006, EA trekked down to Madden, Miss. (the only town named Madden in the United States) and held an event, “Maddenoliday,” which featured retired NFL stars Jerry Rice, Marshall Faulk and Warren Moon.
“The idea was to do more to connect with our allegiance of followers,” Erb said. The Xbox-sponsored event included donations of Xbox 360 consoles to the town of Madden for everyone to get a first look at the game.
In 2007, EA took things a step further as “Maddenoliday” took place on the grandest of stages, New York City. Players and fans were able to compete against each other on the Jumbo-tron in Times Square. Not to leave any stone unturned, the midnight release of the game culminated with a countdown on the Reuters building, with New York Giants great Tiki Barber presenting the sale of the first game at a nearby Toys “R” Us.
So, how will next week’s “Maddenpalooza” top “Maddenoliday” from the previous two years?
“We want this year to be different and fresh. But most importantly, we want to get the fans more involved then ever before,” Erb said. “So, what we’ve done for the first time this year is create an interactive fan experience where the event is open to the public.”
Although the event is open to the public, there is still a bit of a VIP twist to it, as only the first 1,000 fans in line are guaranteed access. But those inside will not be disappointed—the newest version is extremely realistic, featuring authentic NFL stadiums, action shots from several angles and many added features.
Once inside, the event will include over 300 gaming kiosks, player autograph stages, the aforementioned live musical performances and even the chance to compete against NFL players on Madden NFL 09, “the best Madden to date,” according to head producer Phil Frazier. “It’s the most adaptable, visually stunning and deepest experience you’ve ever seen. I’m still amazed when I see the game in motion,” he said.
Madden fever is in full swing, and for the 20th time, there is no doubt that EA will deliver in a big way for its loyal customers. Fans have the date circled on their calendars, and don’t be surprised to see the most faithful Madden players camping out in front of the Rose Bowl. Some view it as the opportunity of a lifetime—to others, it’s simply this year’s Maddenoliday.
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