Multi-platinum-selling artist and actor Ludacris (real name Chris Bridges) will make a call for individuals to take an active role in community philanthropy at a National Press Club luncheon on Friday, October 23, 2009. The entertainer created the Ludacris Foundation in 2001 to increase leadership through education, healthy lifestyles and community engagement. The luncheon precedes the Foundation's annual Benefit Dinner, to be held for the first time in the nation's capital on October 24 at the Ronald Reagan Building & International Trade Center.
Ludacris previewed the topic of his speech by saying, "In today's world we have new issues and new challenges. The old way of looking at these issues and challenges have not rendered the outcomes we want. Logical thinking, while necessary is not sufficient -- we need lateral thinking (thinking outside our current frame of reference). We need a new type of leadership."
Ludacris, 27, was discovered as a young rapper by industry giants Jermaine Dupri and Timbaland. In the fall of 2000, he signed a deal with Russell Simmons' Def Jam Records and built his own label and production company, Disturbing the Peace. He has translated his success in the music industry to projects in movies and fashion. Ludacris starred as "Taj" in the feature film 2Fast 2Furious and "Anthony" in the Oscar-winning film Crash. He is currently developing a clothing line.
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