Tuesday, September 9, 2008
University of Phoenix Catches 4.7 Billion Web Looks in June
According to the most recent comScore, Inc. ranking of the top online display ad publishers and advertisers, Fox Interactive Media, as the top display ad publisher got 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views. Experian gets the most unique visitors with 138 million.
And, Forrester projects that of the $8.2 billion, retailers will spend this year on online marketing, just over a third, $2.78 billion, will be spent on display advertising. Search engine marketing leads the way with $3.63 billion and e-mail marketing is third at $1.25 billion. Forrester projects retailer spending on online display ads will grow at an annual rate of 20% through 2012 when it will reach $4.99 billion.
Fox Interactive Media served 52.3 billion ad views, with MySpace.com accounting for 51 billion of these views. Yahoo! Sites reached 130 million unique individuals with its ads, reaching more people than any other publisher. AOL LLC ranked third, followed by Microsoft Sites, and Google.
Top Display Ad Publisher Sites
(June 2008 Total U.S. Home/Work/University Locations)
Publisher SiteTotal Display Ad Views (MM)Share of Display AdsAdvertising Exposed
Unique Visitors (000)
Total Internet 329,828100.0180,571
Fox Interactive Media 52,28815.983,714
Yahoo! Sites 34,67510.5130,680
AOL LLC19,0045.896,512
Microsoft Sites15,4854.787,667
Google Sites 5,0751.5 81,885
FACEBOOK.COM 3,6501.130,723
eBay 3,5121.152,238
Viacom Digital 3,1140.936,382
COMCAST.NET 2,6440.811,860
Glam Media 2,2370.733,462
Source: comScore Ad Metrix
Microsoft was the top display advertiser with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program. The University of Phoenix, an online university, ranked second, followed by Experian which advertises for a variety of sites including LowerMyBills.com and FreeCreditReport.com.
Top Online Display Advertisers (June 2008 Total U.S. Home/Work/University Locations)
AdvertiserTotal Display Ad Views (MM)Share of Display AdsAdvertising Exposed Unique Visitors (000)
Total Internet329,828100.0180,571
Microsoft 5,5291.7126,367
University of Phoenix 4,7221.4120,475
Experian Interactive 3,9681.2137,915
United Online, Inc 3,9291.2136,329
Verizon 3,8181.2130,839
AT&T, Inc.3,8021.2134,341
Deutsche Telekom 3,5941.1129,951
Vonage 3,3681.0132,964
Netflix 3,1461.0134,554
Ask Network 2,8520.9102,565
Source: comScore Ad Metrix
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