LANCE ARMSTRONG GOES GREEN!!!

'Drink Clean & Go Green' with Lance Armstrong and CLEAR2O(R) Brand


Applica Consumer Products, Inc. Partners with Lance Armstrong to
Promote

Eco-Friendly Alternatives to Bottled Water

MIRAMAR, Fla., Sept. 10 /PRNewswire/ -- Applica Consumer Products,
Inc., marketer and distributor of a wide range of small appliances for the
home, today announced a partnership with seven-time Tour de France winner
and environmental activist Lance Armstrong. The partnership will promote
eco-friendly alternatives to bottled water through Applica's CLEAR2O(R)
water filtration brand.

The partnership aims at reaching environmentally-conscious consumers
looking for green alternatives to every day products, with Armstrong
appearing in TV commercials on CNN, Lifetime, and Oxygen. In addition to
the advertising, he will play a significant role in the development of new,
breakthrough CLEAR2O(R) products as well as in viral marketing initiatives.
Armstrong will also have a strong presence on the website for the
CLEAR2O(R) product line, where he will provide tips on living a greener
lifestyle.

About Applica

Based in Miramar, Florida, Applica is a marketer and distributor of a
broad range of small household appliances. Applica offers quality kitchen
and home products, including well-known and tenured company-owned brand
names such as George Foreman(R) Juiceman(R), LitterMaid(R), Clear2O(R)
InfraWave(R), Breadman(R), Russell Hobbs(R) and Toastmaster(R), and
licensed brand names, such as Farberware(R) and Black & Decker(R), the
leading brand in small kitchen appliances.

Applica's customers include mass merchandisers, specialty retailers and
appliance distributors. Applica, with its line of Black & Decker(R),
Farberware(R) and George Foreman(R) branded products, holds a No. 1 market
position in several product categories, including toaster ovens, and
contact grills.

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